What the 2020 Webinars Taught the AMCA Education Manager

Dec 31, 2020

by Lisa Cherney, AMCA Education Manager

As we prepare to flip the switch on a new year (thankfully), surely almost everyone can agree that 2020 developed into something totally unanticipated and unprecedented—in so many ways. In what now seems to be a retrospectively minor goal, AMCA planned to do 4 educational webinars—1 per quarter—with the topics generally predetermined by late 2019. Certainly, there would be a few additional programs placed on the calendar, but that seemed to be a minor detail.

Then came March of 2020 and the AMCA office’s temporary closure as of the 17th. Lights off? A closed sign hung in the window? Game over? HARDLY!

LESSON #1: Pivoting vs. Spiraling

When the COVID-19 pandemic took hold worldwide, we all indeed were in a crazy spiral of trying to figure out how this affected each area of life, work, and family. If AMCA was going to be unable to deliver on our “Plan A” for quarterly webinars, then we needed to develop a “Plan B”, and fast, in order to pivot in a new direction and stay relevant.

The AMCA education team and the webinar presenters that pulled these programs together, all working remotely and around the world, rolled up their sweatshirt and pajama top sleeves and collaborated to develop an outstanding list of new and free presentations. Why? Because beyond the need for ongoing training, professional development, and education, was the intense desire for AMCA and its Members to stay strongly connected to each other during a climate of total unknowns. Spiraling would have been the result (and cause) of much anxiety; pivoting allowed us to maintain some control and stay focused on our goals and responsibilities.

LESSON #2: There is HUGE international interest for valuable professional education.

A snapshot of AMCA’s 2020 webinars:

  • 33 unique, live programs
  • Total webinar registrations: approx. 6,300
  • Total live attendees: approx. 5,360
  • Surveys completed: approx. 2,670
  • PDH credits issued: approx. 6,260
  • Attendees from (not a complete list):
    • U.S., Canada, Mexico, Bahamas, Puerto Rico
    • Argentina, Brazil, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras
    • U.K., Belgium, France, Germany, Italy, Netherlands, Spain, Ukraine
    • UAE, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Turkey
    • China, India, Malaysia, Mali, Pakistan, Singapore, Taiwan
    • Australia, Mali, South Africa, Zimbabwe

All of the feedback, compliments, suggestions, and corrections received from our attendees and speakers this year have honestly been appreciated. We want and need to deliver what is useful, timely, and relevant to our audiences, so please continue to share your thoughts, as it helps AMCA shape its educational offerings to you.

LESSON #3: Overwhelming responsibility or exciting opportunities?

Yes, this is largely about personal perspective, and I am sure there is some eye-rolling at that… which is totally ok. True story: Right after AMCA staff began working from home in mid-March, I recalled that we had a decent amount of presentations from previous meetings and seminars, plus with the growing AMCA Speakers Network, lining up some additional webinars did not seem too difficult. My idea was 10 “Pop-Up” webinars in 10 weeks—easy enough with prepared content and speakers working from home with a little more free time than usual, right? YIKES!

The presenters were very ready, able, and willing to volunteer. But as one saying goes: “Whether you plan a party for 20 or 200, you still have to do all the work.” In retrospect, I think I must have hit my head really hard before I made a suggestion of 10 webinars in 10 weeks, and although my coworkers did not stop me they may have wondered if they should have tried to! Twelve weeks and twelve webinars later I was the first to admit the idea was crazy and I never anticipated the workload I was creating for myself. There were many long days and nights working at my kitchen table when I was totally overwhelmed with the workload and details. I believed I could get it done (as in, have the ability to), just not always how or when I would get it done!

But I also got some really great things out of the experience:

  • I have met and built strong working relationships with so many of our great webinar presenters, which I hope to grow and utilize in 2021.
  • I have communicated with wonderful Members and industry professionals, and been able to get some good networking done on behalf of AMCA, all of which I plan to continue and build upon.
  • My immersion in all-things-webinar-related filled me with knowledge so that I can serve as a resource to others, which is a key aspect of my job and makes me very happy to be able to assist.
  • For a non-technical/non-engineer person, I’m learning a lot about AC and AM systems & subjects—interesting and kind of scary side note.
  • During the process I was, and still am, very excited that we pulled off such a big achievement; this gives me even more motivation and confidence that our goals for 2021 will keep feeding our drive to provide fantastic new and beneficial educational opportunities to so many professionals.

We are grateful to and for you all, and best wishes for a safe, healthy, and successful 2021. Stay tuned for upcoming announcements about AMCA’s 2021 webinars, education modules, seminars, and other exciting developments!

Give yourself some credit

Oct 13, 2020

...Some (PDH) Credit that is. by Lisa Cherney AMCA Education Manager AMCA first issued Professional Development Hour (PDH) credits for education programs on December 3,…

Read more

European AMCA Update

Sep 29, 2020

The Role of HVAC in EU COVID-19 Recovery By HASSAN ABOU JAWHAR According to the World Health Organization (WHO) Regional Office for Europe, millions of people within the WHO European Region spend approximately 90…

Read more

AMCA insite Webinars

Jul 16, 2020

Did you know that AMCA has 18 recorded webinars on our website ready for downloading or viewing at your convenience? Check it out at www.amca.org/webinar . Fifteen of those webinars are from 2020 alone, so the materials and…

Read more

2020 AMCA Idea Exchange Wrap-Up

Apr 16, 2020

by Aaron Gunzner, AMCA Advocacy Manager Having never attended an AMCA meeting, I was not entirely sure of what to expect when I entered the room for breakfast the first morning of the…

Read more

AMCA Speakers Network Connecting with Engineers

Mar 26, 2020

AMCA Speakers Network Connecting With Engineers The fledgling AMCA Speakers Network is off the ground and taking flight, with two presentations given since mid-December. On Dec. 12, AMCA Associate Director,…

Read more

Resources for the Remote Worker

Mar 24, 2020

Resources for the Remote Worker by Lisa Cherney, AMCA Education Manager With conferences and seminars all over the world being postponed or cancelled in the wake of the coronavirus disease 2019 (COVID-19) pandemic, we at AMCA International wish to remind…

Read more

Time to Consider Becoming an Associate

Jan 10, 2020

AMCA Outreach—Time to Consider Becoming an Associate Josh Parent, Associate Director, Business Development If you design, fabricate, assemble, and sell as a regular public offering one or more products that fall under the…

Read more

AMCA Outreach

Nov 15, 2019

AMCA Outreach—Allow us to (re)introduce ourselves Josh Parent, Associate Director, Business Development In 2016, AMCA polled engineers and architects to gauge their knowledge of AMCA and its Certified Ratings Program (CRP). The poll showed that what…

Read more

AMCA Speakers Network

Sep 24, 2019

The AMCA Speakers Network—an Opportunity to Grow, Influence, AND Network Josh Parent Associate Director, Business Development As you may have heard, AMCA recently launched the AMCA Speakers Network, a group of subject-matter experts…

Read more

President's Message - #2

Mar 29, 2019

AMCA's North America Region Meeting (formerly Americas Region Meeting and Mid-Year Meeting) for 2019 is around the corner, and it is going to be unlike any of the meetings you may have attended in years past. Set for May 5 and 6 at …

Read more

AMCA Education — An ornament AND a refuge

Mar 21, 2019

“Education is an ornament in prosperity and a refuge in adversity” — Aristotle by Lisa Cherney, AMCA Education Manager Any time I can borrow from the masters, I will—especially when they are so on point. AMCA…

Read more

AMCA Advocacy—The AMCA Fan Energy Index

Mar 21, 2019

Introducing FEI—the AMCA Fan Energy Index by Michael Ivanovich, AMCA Senior Director, Global Affairs Let me introduce AMCA’s exciting new fan-efficiency metric, Fan Energy Index, a.k.a. FEI, and why it should replace the Fan Efficiency Grade metric in energy codes and standards.…

Read more

President's Message - #1

Mar 15, 2019

Some of the greatest challenges and opportunities facing the air-systems industry concern codes and regulations. Though codes and regulations vary from region to region, the challenges and opportunities associated with them often are universal, involving finding the right balance between satisfying officials and regulators,…

Read more

Congratulations to Mandarr Agshikar, AMCA Middle East Director

Mar 15, 2019

Congratulations to AMCA Middle East director, Mandarr Agshikar on attaining the distinguished ToastMaster recognition from Toastmaster International. This is an incredible honor and well deserved.

Congratulations, Mandarr!

Read more

AMCA inmotion magazine Wins PR News Awards

Mar 15, 2019

Congratulations to AMCA Manager of Industry Content, Scott Arnold—AMCA inmotion magazine editor-in-chief for receiving well-deserved recognition for the 2018 issue of the magazine from PR News during the PR News’ 2019 CSR & Nonprofit Awards Luncheon March 15 at The National Press…

Read more