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Confidence Index for Bookings The index is a subjective expression by member companies on the relative health or vigor of the industry categorized by market segment. Member companies are asked to indicate, via a short survey, the changes they anticipate in bookings over the next three months compared to the:
The degrees of change include:
Other features of the Confidence Index for Bookings are:
It is recommended that a marketing representative complete or participate in the completion of the Confidence Index for Bookings. Opinions should be expressed for only those market segments in which your company is active. Your estimate of change should reflect your feelings about the direction of the industry bookings and not changes you expect to see in your own company. |
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